Perkins - Franchise

Franchise Fees and FAQs

We believe in no hidden franchise fees or costs, and we believe it’s best to answer your questions about franchising upfront. Perkins’ goal is to build long-term, trusting relationships with its franchise owners. Read through our frequently asked questions to learn more about our restaurant franchising program. Please contact us by email or 901-766-6455 if you have questions that weren’t answered here. Or to receive more information about our Restaurant Franchise program, fill out the online information request form.

What support and tools are offered by the Perkins® franchise system?
You will be supported through the site selection, building design and construction phases plus pre and post operational training and support. You or your General Manager and other key management staff will attend up to 12 weeks of training. Our New Store Opening Team, consisting of up to 14 corporate trainers will be with you for up to 30 days before, during and after you open your restaurant. You will also receive, among other things, a detailed operations manual, the rights to use our exclusive trademarks and recipes, access to our approved suppliers, and numerous operational and marketing support tools.

What type of restaurant or business experience is Perkins looking for in franchise owners?
We are seeking experienced restaurant operators to help us meet our growth objectives. However, we will provide the training you need to adopt and use our systems and procedures.

What is the term of the license agreement?
The initial term of your license agreement is 20 years.

How much is the initial investment?
This can vary significantly by region. Most of the initial investment in real estate, building, site improvement and FF&E costs is typically financed. However, a minimum of $500,000 in liquid assets is required to ensure adequate funding of the opening of a new Perkins Restaurant.

Is there a royalty fee paid to Perkins?
Franchisees pay a royalty of 4% of revenue in the vast majority of the United States. This fee helps to fund ongoing support to the franchise community including food purchasing and operations support as well as the continuing development of new products, procedures, marketing tools, training programs and other system upgrades.

What about advertising fees?
Franchisees pay a 3% of revenue marketing fee. 2.25% of this money is spent on media buy and .75% is spent on the cost of developing marketing material such as radio, TV and print advertising as well as agency fees. Perkins also requires franchisees to spend 1% of revenue on local store marketing to support their community.