Perkins NEW Masterpiece Menu
Enhances Total Dining Experience

MEMPHIS, TN, March 13, 2003 -- Perkins has been serving up delicious meals and catering to the needs of discerning consumers for over forty years. With its roots tracing back to 1958 with the opening of a single Pancake House in Ohio, the Perkins Restaurant and Bakery of today expands far beyond its breakfast heritage, offering consumers a comprehensive breakfast, lunch and dinner selection ranging from the traditional to the innovative. In addition, Perkins has created a competitive point of difference for itself in the marketplace, as well as an added bonus for its guests, through its in-house bake shoppes where customers can either order, or take out, a wide array of delectable, freshly baked muffins, pies and cookies.

According to John King, Director of Marketing for Perkins, "the company is committed to continuous improvement through menu development and enhancement. The introduction of our Masterpiece Menu is clear testament to this fact." Perkins new Masterpiece Menu, currently being introduced in Perkins nationally, showcases a separate and expanded lunch and dinner menu that is offered in addition to the company's renowned breakfast menu. According to Mr. King, guests can expect both a visual and culinary treat when they experience the Masterpiece Menu.

"Not only does it offer eye catching appeal, with it's high quality food photography and easy to read layout, the new selection of entrees, ranging from Seafood, Pasta and Chicken specialties to new lines of Garden Gourmet salads and Sandwiches, are all mouth-watering, prepared with only the best ingredients and infused with intriguing flavor profiles."

In an industry where restaurants come and go on a daily basis, Perkins longevity and success can in large part be attributed to the concept's ability to successfully adapt to shifts in consumer dining trends and effectively evolve with the discriminating taste preferences of its guests. According to Mr. King, "consumer research, including in-store surveys and focus groups play an extremely important role in determining how Perkins menu is tweaked. Adding interest and excitement to our food offerings while providing outstanding quality and value to our consumers is crucial."

Whether customers come to enjoy traditional core menu items including Perkins famous pancakes, unique premium omelettes, Bread Bowl salads and signature melt sandwiches, or any of Perkins new and delicious products, Mr. King states his confidence that "every plate is first rate." "We take pride in knowing that Perkins is the only restaurant concept where consumers can enjoy breakfast all day; choose from a wide and interesting array of high quality entrees; and indulge in a delicious selection of freshly baked dessert products."

There are currently 500 Perkins Restaurant & Bakeries in 35 states across the country and four Canadian provinces. The Company pledges 100% Guest Satisfaction, 100% of the time and is dedicated to pleasing its customers and ensuring that all dining experiences are positive and memorable.

Additional information about Perkins is available at www.perkinsrestaurants.com.

© 2006, The Restaurant Company of Minnesota, All rights reserved
Site design by i9design.com