In The News

Ascent Hospitality Management, parent company of Huddle House and Perkins Restaurant & Bakery, has named James O’Reilly as its CEO, effective June 19. He replaces Michael Abt, who has been in the role since 2012.
O’Reilly is charged with leading growth and development across Ascent’s brands, which count nearly 600 locations across the U.S. and Canada. He is also tasked with identifying additional brands to acquire as part of the Ascent portfolio.
Ascent Hospitality Management, parent company of Huddle House and Perkins Restaurant & Bakery, continues to build momentum in 2023 with several consecutive multi-unit agreements.
In the past five months, Ascent Hospitality Management has closed five multi-unit agreements for a total of 14 restaurants across five different states, including Arkansas, Florida, Georgia, Kentucky, and Texas.
Ascent Hospitality Management, parent company of Huddle House and Perkins Restaurant & Bakery, has named James O’Reilly as its CEO, effective June 19. He replaces Michael Abt, who has been in the role since 2012.
O’Reilly is charged with leading growth and development across Ascent’s brands, which count nearly 600 locations across the U.S. and Canada. He is also tasked with identifying additional brands to acquire as part of the Ascent portfolio.
Perkins Restaurant & Bakery® , a leading family-dining restaurant for more than 60 years, has named industry veteran Diana Garcia-Lorenzana as Vice President of Marketing. She is a results-oriented marketer that will lead the Perkins marketing team in building loyalty with a younger consumer audience base, reaching consumers digitally and conveying the brand’s legacy story.
From Monday, May 8th through Friday, May 12th, Perkins Restaurant & Bakery® locations will provide all teachers who present a coupon and a valid teacher ID* with a 20% discount. The coupon is reusable throughout the entire week and can be used on multiple visits .
Perkins was listed from Yelp as one of the 50 most loved brands in the U.S.! According to the Yelp community, these brands demonstrate the qualities Yelpers value, like affordability, great customer service and consistent, high quality products.
Perkins Restaurant & Bakery® is more than a great restaurant franchise with a proven concept, loyal fans, and comprehensive franchisee support every step of the way. There is one thing that truly sets Perkins restaurants apart from the competition - its unique in-house bakery. Think of it like this, Perkins Restaurant & Bakery offers four dayparts that cater to every kind of hungry customer, including breakfast, lunch, dinner, and late night. Each of these segments offers steady revenue streams for operators. But factor in an in-house bakery filled with fresh-baked pies, cinnamon rolls, cookies, pastries, and other delicious goodies for dine-in, take-home, or third-party delivery, and franchisees have an extra revenue stream that other restaurants can’t match. Perkins Restaurant & Bakery COO Jim Frank believes the bakery is by far the biggest brand differentiator for Perkins and noted that one in eight transactions includes a pie order. “It’s so important that the brand truly maximizes all four dayparts,” he said. “Pie represents a full six percent of product mix, that’s a huge number.”
Perkins Restaurant and Bakery, the go-to spot for homestyle, comfort classics, and fresh-from-the-oven pies, announces its signing of a new franchise agreement with Ohio Valley Hospitality. The brand continues its strong presence across Ohio by adding a location inside an IHG Hotel and Resort property. The newly constructed building is expected to open in June 2024. The announcement comes at an exciting period of franchising for Perkins Restaurant & Bakery as the brand has experienced a great year of growth.
Get ready to celebrate the most delicious math day of the year - Pi Day - with a visit to Perkins Restaurant & Bakery®. While math fans nerd out on March 14 to celebrate Pi (3.14, the famous mathematical constant), baked goods fans ride the holiday’s coattails by celebrating PIE. And pie fans can snag a free slice of pie on Pi Day just by signing up for  Perkins eClub !
National Muffin Day is February 20, 2023 and Perkins Restaurant & Bakery®, a leading family-dining restaurant, can help you celebrate in a big way. Perkins is home to the Mammoth Muffin®, their signature muffins that range in flavors from Blueberry to Apple Cinnamon to Banana Nut and more. You can multiply your Mammoth Muffin® experience at select Perkins locations that offer Buy 3, Get 3 Free*.
“Our Mammoth Muffins® are a guest favorite and we proudly bake up these delicious treats fresh daily, so they can be enjoyed any time of day. They’re big enough for sharing or you can indulge in one by yourself,” said Alison Glenn Delaney , Chief Brand Officer for Ascent Hospitality Management LLC, parent company to Perkins Restaurant & Bakery®. “Our muffins are so popular that our bakeries sell more than 14,000 in a day or more than five million in a year. Those are truly mammoth numbers!”
Americans love breakfast. The breakfast restaurant market as measured in revenue is expected to top $11.5 billion and grow 3.5% by the end of this year, according to data from IBISWorld. It’s a lucrative business segment and there’s no other competitor in the breakfast market that does it better than Perkins Restaurant & Bakery franchise.
Breakfast eaters want quality and authenticity and when they find it they become loyal and dedicated customers. That means the first meal of the day has become a morning routine for many Americans and a regular revenue generator for restaurant operators. Beyond the traditional breakfast time segment is the rise in popularity of “brinner” (breakfast for dinner). This trend offers restaurant operators another potential revenue stream and boost in profitability.
Perkins Restaurant and Bakery is bringing back their popular Butcher Block menu. Starting February 15, Perkins restaurants will be featuring six hearty entrées loaded with steak and teeming with flavor. The Butcher Block meals start at just $9.99 in selected markets. Prices may vary by location.
“We are delighted to bring back our Butcher Block menu and offer guests homestyle meals that are hearty and full of flavor,” says Alison Glenn Delaney, Chief Brand Officer for Ascent Hospitality Management, parent company to Perkins Restaurant & Bakery. “We’ve taken quality meats and let them shine in these meals that can be enjoyed any time.”
In a world that is so filled with hatred and negativity, people who do their best to be kind to others are like a breath of fresh air. The kindness they offer others really does come back to them tenfold and creates a ripple effect in the world as well.
One Twitter user shared such a heartfelt moment that she experienced during work. Megan King works at Perkins Restaurant & Bakery and was serving her customers as she usually would. One of them, however, was an older woman who had been through a devasting loss and King made her feel more at ease.
Apparently, offering a free slice of pie on Mondays isn't enough to attract the modern customer anymore. As a 64-year-old classic diner chain, Perkins Restaurant & Bakery is strategically investing in consumer-facing and operations technology to enliven the brand, which spans 276 restaurants in 32 states and Canada. First up is Perkins' latest prototype, which features a trimmed-down square footage, carry-out windows, and a redesigned parking lot to simplify off-premises pick ups. Though Perkins has been known for its classic diner charm since its 1958 inception, a redesigned interior touts earth tones, a subway tile backsplash, and contemporary light fixtures that give the restaurant a refreshed, modernized look. The updated format—which offers flexible buildout options and labor-saving technology—also lowers development costs for franchise owners, boosting investment returns. In 2021, the average net sales of the top 10 percent of the franchise system totaled approximately $2.9 million.
First opening its doors in 1958, Perkins has grown its operation over the years and is now approaching 300 restaurants across 32 states. Between the classic comfort food on its menu and the welcoming atmosphere it cultivates, Perkins has become a delicious beacon of light to hungry diners across the country. One thing that sets Perkins apart from the pack is the fact it has an in-house bakery attached to its restaurants that serves up some of the tastiest and most tempting sugary delights around. From Homestyle Apple Pie to seasonal treats like Pumpkin Cream Cheese Muffins, there's no doubt Perkins Restaurant and Bakery whips up some of the best sweets to feast on. However, the cozy spot has more than baked goods to offer.
Perkins Restaurant & Bakery is bringing on the bacon with the introduction of Baconfest. Starting Wednesday, November 9, 2022, visit Perkins to satisfy your bacon cravings any time of day with all-new entrees from breakfasts to burgers. Perkins is also sweetening their bakery case, for their annual Holiday Bake Shop, with the introduction of two new Oreo® treats Oreo® Cookie Silk Pie and the Oreo® Cookie Cheesecake. The Oreo® Cookie Cheesecake includes real Oreo® cookie pieces mixed-in to its traditional cheesecake, then topped with even more cookies and all served in a rich chocolate graham crust. The Oreo® Cookie Silk Pie includes layers of chocolate ganache and Oreo® cookie vanilla silk, topped with real whipped cream and Oreo® cookies and served in a chocolate graham cracker crust.
Over the next few weeks, Perkins Restaurant & Bakery fans will get their first look at a new creative campaign “It’s Baked Into Everything We Do.” The campaign, developed by Buntin, Perkins agency of record, is centered around the wholesomeness that the brand, known for its ‘Kindness Served Daily’ philosophy, offers. The new spots will begin appearing on linear and OTT television on Wednesday, November 9, and will also be featured across social, other digital media, outdoor and print platforms.
Seasons are changing and so are the menu items at Perkins Restaurant & Bakery. For a limited time, guests can enjoy a selection of fall favorites to go with their favorite homestyle meals. Getting in the spirit of the season has never been tastier with Perkins fresh-baked Pumpkin bakery items. Fans of fall can wake up and smell the pumpkin with their Pumpkin Spice Pancake Platter, which comes with three Pumpkin Spice Pancakes, two eggs served any style, and choice of bacon or sausage links. Guests can add the sweet taste of autumn to their mid-day snack with a grab-and-go Pumpkin Cream Cheese Mammoth Muffin or a slice of traditional Pumpkin Pie. Pumpkin Pies with real pumpkin filling inside a flaky crust are also available for purchase as a whole pie or by the slice. “The start of fall brings the start of warm pumpkin spices, and Perkins is incredibly excited to add those flavors to our menu with the return of our annual pumpkin lineup,” says Joe Artime, Chief Marketing Officer at Perkins. “As the weather starts to cool, our guests can indulge in a warm stack of our famous Pumpkin pancakes and bring home a pumpkin pie to share with the family.”
Perkins Restaurant & Bakery is famous for its beloved bakery items and homestyle breakfast offerings. Now, the restaurant is combining its’ “best of the best” and introducing a “Bakery Inspired Breakfasts” menu that’s sure to please any guest’s palate. Starting July 6 and running through Labor Day, all-day breakfast platters, developed by Director of R&D and Executive Chef LaTonya Morris, will be available at all Perkins locations across North America.
After a downturn during the pandemic, breakfast is quickly climbing back, and sister concepts Huddle House and Perkins Restaurant & Bakery feel it as much as any full-service chain. According to DoorDash’s Restaurant Online Ordering Trends Report, which surveyed more than 1,500 U.S. consumers, orders between 5 a.m. and 10 a.m. grew 3x in the first few months of 2022 compared to the previous year. The NPD Group found that online and physical visits to restaurants increased 11 percent between September 2021 and November 2021, versus a 10 percent decline in the same stretch a year earlier. New and existing franchisees recognize this trend and pushed to invest. In fact, Huddle House and Perkins signed commitments for 32 restaurants in fiscal 2021 (April to April), their best development performance in years. That figure includes seven current operators building portfolios across nine states.
Perkins Restaurant made it to The Franchise Times Top 500, an exclusive annual ranking of the 500 largest U.S.-based franchise systems by global systemwide sales. Not only that, but Perkins moved up substantially on the list! This comes to show that Perkins is growing and thriving every step of the way.
Perkins is proud to be listed in the Top 100 of Technomic's Top 500 Chain Restaurant Report. This highly anticipated report is built using decades of historical data, providing a detailed analysis of the foodservice industry and overarching trends; annual sales and unit counts by chain and segment; and pandemic-related recovery metrics, and ranks the highest-grossing brands in the U.S.
Perkins Restaurant & Bakery just released the best gift option for your pie-obsessed dad. And, if you’re lucky—you can snag it for free this Father’s Day. Every year for Father’s Day, Perkins bakes thousands of pies that are gifted to dads across the country. This year, with a nod to the classic “dad starter pack” and standard Father’s Day presents, Perkins created a line of pie-decorated accessories. The brand is giving away colorful ties, socks and hats, featuring three of Perkins most popular pies, to fans. Each day from June 13-19, Perkins will feature a new giveaway through its Facebook and Instagram pages. Winners will be selected to receive a “Perkins Father’s Day Prize Pack,” which makes for the ultimate compliment to any one of Perkins 10 pie varieties. The delicious pies make the perfect dessert for a family meal & can be ordered in advance of Father’s Day at
We hope you brought your appetite! Perkins Restaurant & Bakery will launch its hearty Butcher Block menu, available for a limited time, from February 16 to April 26, 2022 at all Perkins restaurants nationwide. The Butcher Block menu features a lineup of six choice-cut entrees, robust with flavor, available for purchase any time of day. Starting at only $8.99 at participating locations.
Perkins Restaurant & Bakery® is debuting its bakery-only delivery concept on DoorDash and Uber Eats, allowing consumers to order favorites from Perkins famous bakery with just the click of a button. The concept was tested at locations in Florida and Minnesota for several months and will be in all corporate-owned locations by the end of August. The first franchised locations are scheduled to launch in early September. The Bakery by Perkins menu offers all of Perkins core bakery items including whole pies, pie slices, cookies, Mammoth Muffins®, brownies and cinnamon rolls. The virtual concept allows for even more innovation, offering an expanded lineup of cakes and individual desserts including the new Chocolate Overload Cake, Raspberry Lemon Drop and Chocolate Peanut Butter Drop.
The fan-favorite Burger, Fries & Pie menu features any of Perkins Signature Burgers, served with a side of crispy French fries and a delicious slice of Perkins famous pie. From September 8 through November 9, 2021 at all Perkins restaurants nationwide, fans can indulge in the juicy Breakfast Burger Combo, BBQ Tangler Burger Combo, Classic Cheeseburger Combo and Patty Melt Combo. To make this promotion even sweeter, these burger combos start at only $9.99 at select locations.
With summer and vacation time in full swing, Perkins Restaurant & Bakery has some delicious delights for guests to enjoy with the whole family. Starting July 7th, the family-favorite restaurant has debuted its new Sweet & Savory Crepes collection, featuring delightful additions to their menu to be enjoyed for a limited time. Their variety of crepe flavors range from hearty to delicate, sure to please any guest’s palate, available at all locations through the start of September. In addition, the restaurant’s Summer Pie Sale is in full swing. At participating locations, through August 3rd, all whole pies are on sale starting at just $9.99.
With springtime in full bloom, Perkins Restaurant & Bakery has some “berry” good news to share. The homestyle restaurant has announced the harvest of its limited time Strawberry Fresh-tival® menu, featuring fresh additions to their classic breakfast and lunch lineup. These sweet strawberries are farm fresh, harvested at the peak of picking season and are available at all Perkins locations nationwide through the end of June.
This Mother’s Day, Perkins Restaurant & Bakery is surprising a select number of loyal fans with a gift of gratitude. Giving a standard Mother’s Day gift a delectable upgrade, the classic restaurant brand is filling moms’ homes with customcrafted pie-scented candles, capturing the aroma of Perkins fresh-baked pie favorites: Chocolate French Silk, Homestyle Apple and Lemon Meringue.
The Perkins Restaurant & Bakery location in Cheyenne, Wyoming came under new management with seasoned restaurant group, CyHawk Hospitality at the helm. The location has served residents in Laramie County since 1995 and is a beloved gathering place in the community. Jim Rahfaldt, the Founder and CEO of CyHawk Hospitality brings 35 years of restaurant industry experience to the table. Rahfaldt has worked with Perkins in the role of franchisee for 14 years, after opening his first restaurant with the brand in 2007. After starting with Perkins as a general manager, he eventually moved through the system to the position of Senior Area Director. Now Rahfaldt is a multi-unit owner who successfully operates 19 locations across the Midwest. With his sons Matt and Nick at his side, the family business has prospered.
As part of Perkins annual Holiday Bake Shop, guests can choose from a selection of Perkins famous whole pies, sure to satisfy customers’ sweet tooth and make any holiday meal special. Available for curbside pick-up and delivery, these delicious desserts will make a great addition to any table this season.
The owners of Huddle House, Inc. have completed its purchase of Perkins Restaurant & Bakery, the storied and iconic chain with approximately 325 locations, which has become a staple in communities throughout the United States and Canada. The transaction closed October 22, 2019. The terms of the purchase were not disclosed.
Huddle House, Inc. has made a strategic purchase of Perkins Restaurant & Bakery, the storied and iconic chain with approximately 342 locations, which has become a staple in communities throughout the United States and Canada.
Perkins Franchisee, CyHawk Hospitality, opened a new restaurant on Monday, August 19. The restaurant at 7301 Husker Circle in Lincoln, is the company’s 18th restaurant, and 4th in Nebraska. Their 3rd Nebraska location opened in Omaha in July of 2018. The newly constructed restaurant is located on the North side of Lincoln, near the I-80 and 27th Street interchange and has a staff of approximately 80 full and part time employees.
Perkins & Marie Callender’s (together with certain affiliates and subsidiaries, collectively, the “Company”), today announced that it has executed an Asset Purchase Agreement with Perkins Group LLC for the sale of its Perkins’ business and a segment of its Foxtail bakery business.
In a continued show of support for Give Kids The World Village (GKTW), a nonprofit resort in Central Florida that provides weeklong, cost-free vacations to children with critical illnesses and their families, Perkins Restaurant & Bakery will once again host a Free Pancake Day on Friday, July 26, 2019.
At its annual Brand Conference attended by nearly 500 owners, managers and business partners, Perkins® Restaurant & Bakery announced that Ms. Dowm Hawley, Owner/Operator of the Perkins located at 1700 Old Trolley Road in Summerville, South Carolina is the recipient of the company’s most prestigious award, “Franchisee of the Year.”
Perkins Franchisee, CyHawk Hospitality has opened its 17th Perkins Restaurant & Bakery. The newly constructed restaurant is conveniently situated on the East side of Sioux Falls at 5835 E. Arrowhead Pkwy, right in front of Menards.
Perkins Restaurant & Bakery welcomes Hamad Mazhir, a Georgia-based businessman and operator, as its newest franchisee.
In a continued show of support for Give Kids The World Village (GKTW), a nonprofit resort in Central Florida that creates magical memories for children with critical illnesses and their families, Perkins Restaurant & Bakery will once again be hosting its Free Pancake Day on Thursday, September 27, 2018.
Perkins Franchisee, CyHawk Hospitality, has opened its 16th Perkins Restaurant & Bakery located at 2545 Abbott Plaza, Omaha, Nebraska. The newly constructed restaurant is conveniently situated between the airport and downtown areas and is open 24 hours a day, seven days a week.
In addition to owning/operating three Perkins Restaurants in Milford, Iowa, and Marshall and Willmar, Minnesota, this month, KRMM added two additional Perkins restaurants in Mankato and North Mankato, Minnesota to its portfolio in a refranchising agreement.
After more than 13,000 on-line votes in the Perkins Restaurant & Bakery 60th Anniversary Recipe contest, America has spoken and determined that the Monte Cristo Sandwich, ham and cheese dipped in batter and fried for a delicious classic, is the crowd favorite! The recipe, submitted by Debra Jo Wagner of Minneapolis, MN was one of nearly 800 entered in the competition.
Perkins Restaurant & Bakery, the leading family dining chain celebrating its 60th Diamond Anniversary this year, is asking consumers to bring something new to the table and submit an original recipe that if chosen, will be featured as a limited time offering on its menu.
Perkins Restaurant & Bakery celebrated its 60th Anniversary at the recent 2018 Perkins Brand Conference held in Prior Lake, MN. Attended by over 450 franchisees, operators and company representatives, the Diamond Anniversary conference focused on the theme of “brilliance” of self, team, and brand – and included the announcement of Kevin Jones as the Perkins 2017 Franchisee of the Year; Custom Foods of America as Supplier of the Year; and Robert Fox from the North Port, Florida as General Manager of the Year.
As Perkins Restaurant & Bakery celebrates its 60th Anniversary, it announces the rollout of a new menu; the launch of a “Kindness Served Daily” campaign; and the hire of Thomas Yun, Vice President of Food Innovation and Culinary.
Ground has officially broken and construction has begun on what will be the 10th Perkins Restaurant & Bakery in the state of Tennessee.
A new Perkins Restaurant & Bakery has opened at 2216 Broadway Avenue, on the SE corner of Broadway and W. 23rd St., in Yankton, South Dakota. This is the 15th Perkins Restaurant & Bakery owned and operated by Perkins franchisee, CyHawk Hospitality, Inc.
Perkins franchisee CyHawk Hospitality, this month opened their sixth location in Iowa at 4045 Hammond Avenue, Waterloo, Iowa. Come November, they will enter the South Dakota market when they introduce Perkins Restaurant & Bakery to the Yankton community at 2216 Broadway Avenue, bringing the total number of units owned and operated by CyHawk Hospitality to 15 restaurants strategically located in Iowa, South Dakota, Nebraska, Kansas, Missouri and Colorado.
Perkins Restaurant & Bakery announced today that its largest franchisee, K Investments Limited of the JDK Management Group has purchased five of its corporate restaurants in Pennsylvania, and signed a five-unit development agreement.
At its recent “No Limits” themed franchise conference held in Minneapolis, MN, Perkins Restaurant & Bakery honored Mr. Larry Walker of L&E Management as its 2016 Franchisee of the Year.
Perkins franchisee of 33 years, JDK Management, has once again met success with the October 31, 2016 opening of their new Lewisburg, Pennsylvania Perkins Restaurant & Bakery.
After much anticipation, the new Winter Springs, Florida Perkins Restaurant & Bakery has opened its doors for business.
Inspired by a desire to enhance and reinvent the fun activities available to kids and families who enjoy Perkins Restaurant & Bakery, the company announced today the launch of its new Kid Perks App.
In a continued show of support for to Give Kids The World Village, a non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families, Perkins Restaurant & Bakery will once again be hosting its Free Pancake Day on Thursday, September 22, 2016.
When promoting a tailgate-inspired menu, it’s best to go with a pro.
Dreams realized and Making Dreams Come True for Give Kids The World
JDK Management Receives Top Honors Business Partner of the Year and Give Kids The World Award Recipients Also Named